Fashion Psychology

  Exploring the connection between identity, emotion, and clothing.  


Meet Your Course Lead: Prof. Sonika Tewari

Prof. Sonika Tewari - Shaping minds at the crossroads of fashion & Psychology


With over 15 years of experience across fashion education, media, and journalism, Prof. Sonika brings a unique blend of academic depth and industry insight to the study of fashion psychology. 


Currently an Assistant Professor at ATLAS SkillTech University, she has previously led the Fashion Communication department at Pearl Academy and worked as a journalist and anchor with leading media houses like Zee Media, Times Network, and Sahara TV. Her expertise spans fashion communication, media production, storytelling, and consumer behavior. 

Having mentored students in styling, marketing, and digital media, she offers a rich, real-world perspective on how clothing influences identity, perception, and emotion. This course is shaped by her passion for exploring how fashion connects with the human mind, culture, and society.

Key Takeaways...

Understand how psychological factors like perception, emotion, and identity influence fashion choices and style expression.
Explore the relationship between clothing and self-image, body perception, and personal narratives.
Examine how culture, gender, class, and media shape fashion trends and social expectations around appearance.
Analyze fashion behavior—why people follow, resist, or redefine trends—through psychological theories and case studies.
Learn how fashion communicates non-verbal cues about personality, status, belonging, and mood.
  Develop insights into consumer behavior and fashion marketing
by linking design choices with mental and emotional drivers.

Frequently Asked Questions


How is studying online different?

Studying online offers flexibility and convenience, allowing you to learn at your own pace and from any location. However, it requires self-discipline and time management skills. Unlike traditional classrooms, online learning often lacks face-to-face interaction, making it essential to actively engage with digital resources, participate in discussions, and seek help proactively.

How will watching the videos help?

Watching the videos provides a visual and auditory learning experience, enhancing understanding of complex concepts through demonstrations, animations, and expert explanations. Videos allow you to pause, rewind, and review material, aiding in better retention and comprehension. They also serve as a primary means of instruction, complementing readings and interactive activities.

How do I clarify doubts?

It is vital to note down questions while you access the online content. Every few weeks, there will be a scheduled session where you can clarify your doubts through discussions with your faculty. You may also use the following channels -

Google Classroom – This is where your assignments will be posted and your faculty will be available to answer queries regarding specific assignments, feedback, etc.

Email – This is for queries and doubts not related to specific assignments. Please note that your teacher may not be able to respond to the email immediately, so please allow for a day or two. Please mark your Advisor, and Course Lead in cc. in emails you send your faculty.

Contact Hours – Permanent faculty, including the Course Lead are available in the given contact hours accessible on your app. If any of the above methods don’t work, or if directed by faculty/advisor, please feel free to book a slot on the given contact hours with any of us to resolve the issue.

It's important to proactively try to resolve your queries yourself first, but also not hesitate to reach out for clarification when needed.


How do I manage my time?

Ensure you have seen the videos given in each week, during the course of the week. There will be times when you cannot keep up. So it is best not to delay for no reason, so as not to pile up a backlog. As engaging as we have made the course watching and listening to history can be heavy and too much of it at a time may not be the best course of action. So don’t leave watching the videos to the last day.

Most importantly, ensure your work is done, doubts ready to ask, assignments submitted before your next class, so that your limited interaction with the faculty can be productive.    

What technology requirements are needed for this course? 

Ensure you have a reliable internet connection and a device to access the videos, with clear audio. Preferably do not use your phones, as the videos contain images that need to be carefully seen. Sign up and familiarize yourself with the learning management system.

How can I access additional resources or support?

Additional recommended readings, books, videos, podcasts, etc. will be shared with you on the LMS. Utilize these resources to supplement your learning and seek help if you encounter technical or academic issues.

What should I do if I fall behind? 

If you fall behind, communicate with your Advisors and faculty immediately to discuss the reasons, remedies, and catch-up plans. Stay proactive in seeking help and adjusting your study plan to get back on track.